‘My Heart Sank As I Wrote The Headline’

Dominic Mohan’s evidence to the Leveson Inquiry yesterday raised some interesting points about what you can say in newspapers versus what you can say online. The Sun editor reported that his “heart sank” on May 23, 2011 when Ryan Giggs was named in Parliament as the footballer whose superinjunction had prevented details of his affair with Imogen Thomas being published.

This was because Mr Mohan realised that the story had already been everywhere online. But really it should have been because the Mirror’s headline was so much better than his.

Image This is what we call a Ronseal: it does what it says on the tin.

Image This is what we call “a really good headline”.

Actually, there is a case to be made for a Ronseal in this type of situation – if everyone DIDN’T already know that Giggs was the hitherto-unnamed player, the Sun’s would be a great headline. Still, while those pesky internet gossips may have ruined his scoop, things could have been worse for Mr Mohan. Imagine how far the heart of the editor of the Daily Express sank when he woke up and saw his splash:

ImageLOL.

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