The billboard across the street from The Sun’s offices gave a taste of puns to come: IN BRITAIN, THE SUN COMES OUT EVERY DAY. A TV ad featured a song from the musical Annie: “The Sun’ll come out tomorrow”. And even Rupert Murdoch’s harshest critics couldn’t resist a little wordplay for the news: THE SUN ALSO RISES ON SUNDAY, said The Guardian.

I wasn’t enticed by the Amanda Holden special that was Week One, but two issues in, there is clearly some sterling work being done by Sun subs on their new seven-day rota.

WBA KO AVB, said a flash on the front page yesterday. Flicking through, I noticed a story about Adele’s new house being haunted (SOMEONE LIKE WOO), a picture of Prince Harry on a dancefloor (STRICTLY ONE DANCING) and stopped, agape, at SCHLONG ARM OF THE LAW. This was partly to do with the image of a bridegroom dressed as a giant phallus, but mostly in admiration at the witty take on police using Tasers on attendees of his stag do.

Where did they find this story? Is it newsworthy? Does it matter? It raises a smile, and unlike many of the News of the World stories being raked over by the Leveson inquiry, does not appear to be doing anyone any harm. Sales are strong – settling at 2.7 million in the second week – so it seems as if there will be a lot more of this sort of seminal work to come.